Week 4

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Welcome

Building Community

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Aside from having a solid practice and an ability to safely guide your students through their yoga practice, the most important piece of marketing is to establish yourself as the expert of your craft within your community. 

Here are some tips for ways you can branch out to let people know who you are, what you have to offer and how it will add value to their lives:

  1. Offer FREE yoga classes. This will get you in front of people and teaching.
  2. Offer FREE meditations. Use the So-Hum mantra or breath awareness techniques. Offering free yoga and meditations on a consistent basis provides your students a place to go where they can develop and maintain a practice while connecting with like-minded people.
  3. Social Media. How will people know you exist and that you are offering something that they are interested in?  By creating a Facebook page, a Meet Up group, and utilizing your website appropriately, you will become more visible by getting your message out there.
  4. Attend mixers and other networking events. By attending mixers and networking events you open yourself up to a whole new cache’ of potential clientele.  Advertise yourself and your services by stepping out and connecting personally with people in your community.  This is also a great way to find other people who may help to support your vision through their particular skill-set or network.  You may find the marketing person, the accountant, the attorney, or the receptionist you were looking for!
  5. Give back. By offering your services free of charge (Seva or ‘selfless service’), you align yourself with non-profits, volunteer projects, homeless shelters, and after school programs that energetically align you with the law of Giving and Receiving.  In addition, more people become aware of you which provides word-of-mouth opportunities to unfold.

Essentially, you want to become highly visible, reputable and likable, as well as establishing yourself as someone who can help others to create more peace, love and balance in their own lives.  We are guessing that, on some level, this is why you chose to become a certified Seven Spiritual Laws of Yoga Instructor.  It’s time to live your dharma. 

We believe in you!

Love,

Chopra Center University

Personal Practice

Next Steps

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As we conclude the Seven Spiritual Laws of Yoga Teacher Training Aftercare Program, we can take this time for some personal reflection and integration.  In week one, we envisioned why you became a teacher and defined your passion for sharing these teachings and deepening your own practice. Continue to keep these insights close and review them from time to time as this will guide your vision. Let’s explore integration, reflection, and self-expansion through inner study to help create community.

Reflection questions

Like the soul questions, reflection questions start the dialogue to access our pure potential.  You can use the reflection below and then begin to create your own reflection questions.

What am I grateful for?
How can I serve others using my unique talents?
Who do I spend the most time with?
Where do I spend the most time?
How would I like to share these teachings with others?
How has my personal spiritual journey transformed my life?
Am I spending time in nature and silence?
Am I practicing a nuturing Sadhana?
Am I integrating the Eight Limbs of Yoga into my daily life?
Am I practicing and observing the Spiritual Laws each day?

Integration

Spend time in silence each day to observe stillness and silence.  Stay committed to your daily meditation and sutra practice.  Observe a key point from the Seven Spiritual Laws of Success each day. 

Sunday – Commune with nature
Monday – Offer a gift
Tuesday – Witness your choices
Wednesday – Practice acceptance
Thursday – Practice present moment awareness
Friday – Commit to detachment
Saturday – Discover your higher self

Self-expansion

Read – you’re probably thinking that you’ve been reading so much in the past several months.  You may be ready now to dive into a different topic or take a break.  Do what your heart is guiding you to.  It is recommended to review or reread the books in the home study kit as you may take in the information with a newer perspective. We always have our favorite books to share with you to further your meditation knowledge:

  • The Soul of Leadership by Deepak Chopra
  • SuperBrain by Deepak Chopra
  • Chakra Balancing CD by Deepak Chopra
  • The Seven Spiritual Laws of Yoga Guidebook by David Simon
  • The Ten Committments by David Simon
  • Ayurveda and Yoga by Vamadeva Shastri (David Frawley)
  • Yoga Sequencing: Designing Transformative Yoga Classes by Mark Stephens
  • Chakras and Their Archetypes by Ambika Wauters
  • The Science of Pranayam by Sri Swami Sivananda
  • Breathe, Move Meditate DVD by Claire Diab
  • Autobiography Of A Yogi by Paramahansa Yogananda
  • The Tipping Point by Malcolm Gladwell
  • All CCU Instructor Webinars on Teachers Resource page

Retreats

Treat yourself to a silent retreat, whether it is a day, a weekend, or longer. Continue your journey of knowledge with upcoming Chopra Center events or programs. Or attend retreats, yoga workshops, conferences, festivals or events in your area.

Complete Chopra Center’s Vedic Mastery program: The pinnacle of accomplishment within Chopra Center University is when a student is certified to teach Primordial Sound MeditationPerfect Health Ayurvedic Lifestyle, and the Seven Spiritual Laws of Yoga. Proficiency in – and mastery of – these three disciplines conveys a special designation known as the Chopra Center Vedic Master. This coveted triple certification demonstrates a student's highest level of commitment to exploring the depths of Vedanta, Ayurveda, and yoga. 

Create community

As a Seven Spiritual Laws of Yoga Instructor in your community, others are looking to you for inspiration and guidance for living a life of more balance and harmony.  Offer guided group meditations or introductions to yoga classes where like-minded individuals can connect on a regular basis.  This can be done in person or virtually. 

Give Back!  How can you and others participate in Seva in your community?  Create your own volunteer opportunity or join an organization looking for volunteers to help their foundation or cause. Volunteer to teach yoga classes to organization or groups in need.  Post where you volunteer to inspire others on the Chopra Center Global Giveback Facebook page.

Resources

Earning Commissions on Events and Ordering Materials

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Besides using the APN program to earn commissions, as described in Week 1 of this aftercare program under Marketing Tips, you can also earn commissions promoting Chopra Center events as an Online Affiliate. The Online Affiliate Program offers all of the information, materials, and personalized links that you need to promote events and easily earn commissions.

In addition, we also offer a convenient way for you to order a variety of materials for your prospects and current students.

Online Affiliate Program

The Chopra Center Online Affiliate Program is an online campaign-driven program. Each month we will provide a suite of marketing materials including web banners, email copy, and Facebook posts to help you share and promote a specific Chopra Center event. When your students or friends click through and purchase a Chopra Center event through your affiliate website banner or email campaign, they can register for an event at their special student referral pricing and you will receive a $100 commission payment.

You must embed your web banners, email links, and Facebook posts with your unique affiliate tracking code to be able to see your commissions within the Online Affiliate Program. When visitors click your email they are automatically cookied (or tracked) with your exclusive tracking code and their purchases will be recorded through the Online Affiliate Program. The entire affiliate program is built upon the following loop.

––> Student clicks instructor’s web banner or email link

––> Student lands on Chopra Center event page while being tracked with instructor’s unique tracking code

––> Student makes event purchase from that linked Chopra Center event page

If you are not familiar with online or email marketing, spend some time reviewing the videos on the About page and also found in the Resources section of this website. You may simply log in, copy your tracking code and marketing materials and begin sharing Chopra Center events.

Click here to sign up for Online Affiliate Program.

Another Commission Opportunity

Another opportunity to earn commissions is by referring groups and companies to the Workplace Wellbeing program.

The Chopra Center’s Workplace Wellbeing programs will help individuals meet various challenges to create a happier, healthier workplace. As a world-renowned leader in the field of mind-body health and wellness, the Chopra Center has empowered thousands of individuals, groups, and businesses to achieve greater wellbeing and tap into their highest potential for creativity, vitality, and success.

Our master educators deliver high-impact programs that combine modern science, timeless teachings, and practical applications. The lifestyle tools we teach can be easily integrated into the company culture on a long-term basis.

To refer groups and companies to this cutting edge program, click here.

Ordering Materials

You can order materials online using the CCU Marketing Collateral site. This site has been created exclusively for you to order your Chopra Center Marketing materials on demand. Our most popular marketing tools are now available to order easier than ever.

The following items can be ordered through the CCU Marketing Collateral site.

  • Events/Products Catalog
  • Door Hangers
  • Dosha Quiz
  • Inspiration Book
  • Seven Spiritual Laws of Success mini cards
  • Seven Spiritual Laws of Yoga mini cards

Note that workbooks and CDs are ordered through the CCU Marketplace as described on Week 1 of this aftercare program under Marketing Tips.

Marketing Tips

Teaching Classes in Your Community

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A great way to begin marketing is to establish yourself as the expert in your community on the Seven Spiritual Laws of Yoga.  This style of yoga is unique in that it is only taught at the Chopra Center in California, whereas many other styles of yoga are fairly easily accessible.  This means YOU are the niche and this makes what you have to offer unique.

It has been our experience that a great approach is to first start by offering free or donation-based yoga classes.  We recommend that you put together a 45-minute to one-hour class format that works for you based on the target audience and where you will be offering these classes.  You don’t have to teach yoga for free forever, but for a period of time it will help you create awareness and brand yourself.  We have found that once a week or every couple of weeks is good to begin with. After that you can taper it down to once a month as a way to get folks in front of you.

Public libraries, YMCA’s, fitness clubs, spas, health and wellbeing organizations, businesses and corporations are all viable places for you to start your free or donation-based yoga classes, each having the potential to turn into something long-term and paid.

Partnering with local businesses to create sponsorship-based fundraiser events is another great way to get exposure.  If there are local yoga, health or wellness expos, festivals or programs being offered, you can reach out to the organizer.  Let them know you are interested in donating your time in exchange for being featured as a lead instructor.

Be sure to check out the video on leading a chair yoga class in the Video tab.

Have fun!

Video

Yoga Video Resources

Nowadays, there are many websites that offer yoga videos and resources for yoga practitioners and yoga instructors. One of our favorite sites is Mika by Danielle Mika Nagel, Director of Chopra Yoga Center Vancouver and faculty of the Seven Spiritual Laws of Yoga teacher training.

Mika offers a wealth of videos and articles. Under Media, you will find her latest videos to help reinvigorate your practice as well as provide ideas for your yoga class sequences. Her flawless alignment and clear instructions are something all yoga instructors strive to achieve.

 

Dosha Balancing Teas

Our new tea sachets are designed to gradually steep our beautifully aromatic and flavorful organic teas releasing an improved Ayurvedic experience and a better tasting full-bodied tea. Enjoy the Chopra Center’s exclusive high-quality teas at home or on the go.

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Organic Ginger Tea - Ginger tea is a warming, spicy, and delicious drink with many detoxifying and healing benefits. Ayurveda considers ginger the best spice for digestion and has used it since ancient times to settle the stomach and strengthen the body’s digestive fires, known as agni. A strong agni allows us to extract the optimal nourishment from our food and experiences – while releasing toxins and purifying the body.

vata-tea

Relaxing Vata Balancing Tea - Slow down and generate warmth from the inside out with this Vata reducing herbal blend.  This delightfully aromatic tea will sooth, warm and harmonize your body, mind and spirit.  

pitta-tea

Soothing Pitta Balancing Tea - This delightfully aromatic tea will soothe, cool and harmonize your body, mind and spirit. Spearmint, as familiar as an old friend, puts you at ease.  Coriander, the herbal firefighter, relieves an overheated digestive system. Cooling hibiscus and fennel, along with calming chamomile and citronella round out this soothing blend, leaving you refreshed and enlivened.

kapha-tea

Invigorating Kapha Balancing Tea - This balanced blend stirs up energy safely and naturally, without caffeine. Invigorating tea contains a fragrant blend of herbs that enhance vitality and invigoration. Ginger kindles the digestive fire while cloves and black pepper warm and stimulate. Cardamom and allspice warm and balance. Robust cinnamon, peppermint and orange peel refresh and rejuvenate.